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“We needed to create an online presence which fits seamlessly into our existing
operational systems and processes."
Alan Weatherill, Sales and Marketing Manager, Hope Technology (IPCO) Ltd.

Find out how they did this by reading our HopeTech case study overview below...

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WWW.HOPETECH.COM

A Dealer Channel Success Story

Hope Technology is a company which prides itself on the quality of its products, and revolves around a “no compromise” approach to everything it delivers.

Founded in 1989 by Ian Weatherill and Simon Sharp, two Rolls Royce aerospace engineers who decided that the brakes on their newly discovered mountain bikes weren't up to scratch when compared to the motorbikes they were used to riding, Hope has built an enviable reputation in the cycling world for creating ground-breaking products that deliver under the harshest conditions.

From the beginning, Hope Technology has focussed on four key principles which guide every aspect the company and which have cemented its position as a straight-talking manufacturer of products that do exactly what’s required.

These four core values are:

• Produce high quality, durable parts that we want to use
• Use the latest and best design and manufacturing techniques
• Produce virtually everything in our UK factory
• No sales waffle – let the product do the talking

Hope Technology sells its products world-wide via a network of bicycle shops, specialist cycle builders, and national distributors in France and North America.

Detailed support materials and great after-sales service are key to the success of the business, and while Hope has an extensive range of sales and support literature, POS materials, and promotional merchandise, the marketing team felt that a new approach was needed to cope with a growing product base and shortening timescales from design to production.

Driven by a desire to deliver the same core values within its dealer network, which already underpin the phenomenal success and brand loyalty enjoyed by its products, the management team at Hope decided to invest in a new online media presence.

At A Glance

Company Name

Hope Technology (IPCO) Ltd
www.hopetech.com

Industry

Manufacture of performance race and off-road bicycle components

Key Challenges

• Capture key values for the business within a brand-managed online and mobile experience
• Create a meaningful product navigation and relationship model
• Expose Opera account and tiered pricing model as part of online purchasing
• Deliver mobile and office-based site update tools and social media integration

Delivery Partners

JMC IT – Pegasus Partner

Solution and Services

• Dynamic CMS
• Dynamic Opera Bridge module
• Dynamic Social Media bridge
• Web Implementation Services
• Training and Support

Solution Highlights

• New content-managed web presence capturing the core ethos of what makes Hope products stand out from the crowd
• Dealer Locator including nearest Techshop and nearest product stockists
• Dealer Online ordering and order tracking including automatic flowthrough to Pegasus Opera
• Smartphone App featuring News, Dealer locator, and mobile ordering for dealers
• Flickr integration for news and video upload from events

Key Benefits

• Web presence is now maintained and updated by the Hope marketing team, ensuring product ranges, technical information and prices are always accurate
• Order flow-through to Opera saves time and ensures accuracy
• Hope sales teams have been freed up to handle queries and support issues
• Dealers can view and order products and components 24x7
• Integration with Flickr, Facebook, and Twitter means Hope can communicate easily and consistently with both end-users and dealers, improving product knowledge and brand awareness

The Results

With online dealer orders booming, Hope's dealer community is re-engaged, and Hope are back in control...

Now download the full case study to find out how they did it...